Everyone knows that the only way to lose weight is to give your body less calories than it burns per day. Of course it sounds easy, but up until now it hasn't been easy... for anyone. Because to successfully track your calories and make weight loss easy and simple you need to two things to succeed. First, you need to understand how many calories to eat per day for your body weight. Most people have no clue how to figure this out and unfortunately our society does little to teach us this information. The basic formula is to take your body weight times ten. This is a rough estimate of your Basal Metabolic Rate or BMR. Your BMR is the amount of calories your body will burn in a steady state or in layman's terms "if you do nothing". Now that you know how many calories your body needs per day, you also need to account for exercise and the food you eat. And, in order to lose weight you simply need to give your body less calories than it needs per day. This is called a calorie deficit. A good rule of thumb is to shoot for a calorie deficit of 20% of our body weight or approximately 300 - 500 calories per day. Now the second thing you need to do is to keep track of this information and that's where the CalPal calorie counter comes into the picture. Up until now the only way to track your calories was to use an notebook or try to remember what you ate and enter it into your computer. Both of these methods are a sure fire way to make success nearly impossible. CalPal effectively solves this dilemma by giving you a simple and easy to use device that allows you to enter your BMR, track the calories you eat and the calories you burn with exercise in real time. And the best part is CalPal calorie counter fits easily into your pocket, so it's right at your fingertips 24/7. You'll notice just carrying the device alone is a constant reminder that will have you eating less instantly and allow you to finally reach your weight loss goals or help you maintain your weight. And, the best part is CalPal is not based on gimmick or false claims like many diet pills or exercise contraptions. The CalPal calorie counter works with your body, not against it. Reach your weight loss goals for 2009 the smart way and order your CalPal today. Today is your day!

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